2009 Course Handbook
MKTG802: Marketing Communications
This unit examines the marketing communications infrastructures that are available to business in developing a communications strategy that will result in achieving the awareness, comprehension and sales response objectives of the organisation.
| Credit Points: | 4 |
| Contact Hours: | -- |
| When Offered: |
D1 - Day; Offered in the first half-year
E2 - Evening; Offered in the second half-year V2 - Vacation study - second semester X2 - External study; Offered in the second half-year |
| Staff Contact: | Professor Bob Miller |
| Prerequisites: | |
| Corequisites: | |
| NCCWs: | ICMS821 |
| Unit Designations: | -- |
| Assessed As: | Graded |
| Offered By: |
Faculty of Business and Economics |
Timetable Information
For unit timetable information please visit the Timetables@Macquarie Website.