2009 Course Handbook
MKTG805: Applied Marketing Research
This unit examines methodology and techniques required by the modern marketer. Topics include: marketing information and decision support systems, the research process, exploratory research, surveys, sampling techniques and data analysis.
| Credit Points: | 4 |
| Contact Hours: | -- |
| When Offered: | D2 - Day; Offered in the second half-year |
| Staff Contact: | Mr Con Korkofingas |
| Prerequisites: | |
| Corequisites: | |
| NCCWs: | |
| Unit Designations: | -- |
| Assessed As: | Graded |
| Offered By: |
Faculty of Business and Economics |
Timetable Information
For unit timetable information please visit the Timetables@Macquarie Website.