2009 Course Handbook
MKTG806: Applied Marketing Strategy
Drawing on the marketing strategy process, this unit reviews strategy issues such as identifying options, evaluating and assessing competitive positioning, choosing how and where to compete and assessing performance.
| Credit Points: | 4 |
| Contact Hours: | -- |
| When Offered: |
D2 - Day; Offered in the second half-year
E1 - Evening; Offered in the first half-year |
| Staff Contact: | Mr Lawrence Potter |
| Prerequisites: | |
| Corequisites: | |
| NCCWs: | |
| Unit Designations: | -- |
| Assessed As: | Graded |
| Offered By: |
Faculty of Business and Economics |
Timetable Information
For unit timetable information please visit the Timetables@Macquarie Website.