2009 Course Handbook
MKTG807: Business-to-Business Marketing
(V2 session dates: 7 December 2009 - 12 February 2010)
This unit aims to develop an understanding of industrial markets, the industrial marketing environment, and the application of marketing theory to business-to-business markets. These markets include producers of goods and services, intermediaries, government and non-profit organisations.
| Credit Points: | 4 |
| Contact Hours: | -- |
| When Offered: |
D1 - Day; Offered in the first half-year
D2 - Day; Offered in the second half-year V2 - Vacation study - second semester X1 - External study; Offered in the first half-year |
| Staff Contact: | Professor Bob Miller |
| Prerequisites: | |
| Corequisites: | |
| NCCWs: | |
| Unit Designations: | -- |
| Assessed As: | Graded |
| Offered By: |
Faculty of Business and Economics |
Timetable Information
For unit timetable information please visit the Timetables@Macquarie Website.