2009 Course Handbook
MKTG808: Services Marketing and Operations
Services products and service enterprises differ in several fundamental aspects from their manufacturing counterparts. This unit addresses the pivotal role that services play in today's (and tomorrow's) economy. Marketing aspects of service enterprises, large and small, for-profit and not-for-profit, as well as government enterprises are examined.
| Credit Points: | 4 |
| Contact Hours: | -- |
| When Offered: | E2 - Evening; Offered in the second half-year |
| Staff Contact: | Ms Heather Crawford |
| Prerequisites: | |
| Corequisites: | |
| NCCWs: | |
| Unit Designations: | -- |
| Assessed As: | Graded |
| Offered By: |
Faculty of Business and Economics |
Timetable Information
For unit timetable information please visit the Timetables@Macquarie Website.