2009 Course Handbook
MKTG810: Retail Strategy and Operations
This unit considers current approaches to strategy formulation as it relates to the retailer in the distribution system. Recent and current approaches to retail strategy will be explored. The financial evaluation of proposed retail strategy options will also be considered. The retail format, merchandise strategy and marketing communication strategies will also be discussed as they relate to the retail environment.
| Credit Points: | 4 |
| Contact Hours: | -- |
| When Offered: | D2 - Day; Offered in the second half-year |
| Staff Contact: | Mr Jack Hanrahan |
| Prerequisites: | |
| Corequisites: | |
| NCCWs: | |
| Unit Designations: | -- |
| Assessed As: | Graded |
| Offered By: |
Faculty of Business and Economics |
Timetable Information
For unit timetable information please visit the Timetables@Macquarie Website.