2009 Course Handbook
BBA313: Marketing Management: Effectiveness and Efficiency
Successful companies are those with strategies which are implemented in detail. Effectiveness relates to strategic decisions: doing the right things. Efficiency is doing the right things right. This unit considers specific issues in marketing strategy decisions and discusses their implementation as efficient marketing plans. This is a unit where much of the learning takes place outside of the formal classroom setting. The competitive nature of a marketing simulation game, the feedback it provides, and case analyses are the driving forces that determine the extent of a student's efforts and learning.
| Credit Points: | 3 |
| Contact Hours: | 3 |
| When Offered: |
D2 - Day; Offered in the second half-year
E2 - Evening; Offered in the second half-year |
| Staff Contact: | Ms Leanne Carter |
| Prerequisites: | Admission to BBA and (BBA203 or BBA213 or MKTG202 or MKTG203) |
| Corequisites: | |
| NCCWs: | MKTG208 |
| Unit Designations: | Commerce; Economics |
| Assessed As: | Graded |
| Offered By: |
Department of Business |
Timetable Information
For unit timetable information please visit the Timetables@Macquarie Website.