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2009 Course Handbook

BBA351: Strategic Management II

This course is a continuation of BBA350 Strategic Management I and focuses on corporate-level strategy. At the corporate-level, the key issue is the management of the growth of the firm. Topics addressed in this regard include financing growth, diversification, internationalisation, portfolio management, mergers and acquisitions, synergies, corporate parenting, governance, stakeholder management, and strategy implementation.

Students will become proficient at analysing the key factors that drive corporate strategy. Case analysis will be used to link concepts and frameworks to real-world examples. Group work will engage students in the challenges of interpersonal communication, task allocation, coordination and control.

Credit Points:3
Contact Hours:--
When Offered: TBD - To be determined
Staff Contact: Dr Chris Clark
Prerequisites:

BBA350

Corequisites:

NCCWs:

BBA311

Unit Designations: Commerce; Economics
Assessed As: Graded
Offered By:

Department of Business

Recent Updates

17 Oct 2008 - EDUC80P

Program title amended