2009 Course Handbook
BUS301: Business Policy
An organisation's performance is a function of its policies and strategies. Its policies guide the decision-making processes and are based upon the organisation's values and its view of ethical responses to internal and external opportunities and threats. Business policy is the study of the functions and responsibilities of senior management, the crucial problems that affect success in the total enterprise and the decisions that determine the direction of the organisation and shape its future. Business policy decisions have to do with the choice of purposes, the moulding of organisational identity and character and the mobilisation of resources. This unit will explore business policy by illustrating both process and issues by using contemporary application case study sessions.
| Credit Points: | 3 |
| Contact Hours: | -- |
| When Offered: | D1 - Day; Offered in the first half-year |
| Staff Contact: | Associate Professor Stephen Chen |
| Prerequisites: | (Admission to BeBus or BUS201) and BUS202 and 39cp |
| Corequisites: | |
| NCCWs: | |
| Unit Designations: | Commerce; Economics |
| Assessed As: | Graded |
| Offered By: |
Department of Business |
Timetable Information
For unit timetable information please visit the Timetables@Macquarie Website.