2009 Course Handbook
BUS304: International Study Tour
This subject develops skills in conducting international marketing research and marketing management activities in foreign markets. It involves a study tour of one or two overseas countries and enables the student to develop an appreciation of the ways in which marketing systems might be compared and evaluated across national boundaries. Students prepare a major report for sponsoring companies.
| Credit Points: | 3 |
| Contact Hours: | -- |
| When Offered: | 2010 - offered in 2010 |
| Staff Contact: | Dr Fei Guo |
| Prerequisites: | (BBA340 and BBA350) or (admission to BIntBus and BUS301) or (admission to BCom-Mktg and MKTG302 and MKTG 303) |
| Corequisites: | |
| NCCWs: | |
| Unit Designations: | Commerce; Economics |
| Assessed As: | Graded |
| Offered By: |
Department of Business |