2009 Course Handbook
DEM256: Business Demographics
This unit will appeal particularly to commerce students. It discusses the implications of demographic factors (for example, population distribution, age structure, labour force participation and ethnic composition) on the business environment and the use of demographics in marketing and other business decision-making. The main sources of such data are outlined and students are given hands-on experience of accessing and analysing census data at national, state and local levels. Some of the demographic techniques that are relevant to marketing/business studies are described. A segment of the unit is allocated to the methodology of sample surveys.
| Credit Points: | 3 |
| Contact Hours: | 2 |
| When Offered: | D2 - Day; Offered in the second half-year |
| Staff Contact: | Dr Nick Parr |
| Prerequisites: | 9cp and one of DEM127(P) or BBA101(P) or MKTG101(P) |
| Corequisites: | |
| NCCWs: | |
| Unit Designations: | Science |
| Assessed As: | Graded |
| Offered By: |
Department of Business |
Timetable Information
For unit timetable information please visit the Timetables@Macquarie Website.