2009 Course Handbook
ICOM203: International Public Relations and Advertising
The unit will examine the relationship between media, the state, non-government organisations and other international actors. It will examine the literature, history and practice of public diplomacy and media and foreign policy. This will involve investigation of soft-power through media communication campaigns initiated by national governments, the application of media as an arm of foreign policy and case studies addressing military intervention, trade policy and agendas like human rights, environmental protection and terrorism
| Credit Points: | 3 |
| Contact Hours: | 2 |
| When Offered: | D2 - Day; Offered in the second half-year |
| Staff Contact: | Dr Qin Guo |
| Prerequisites: | ICOM101 |
| Corequisites: | |
| NCCWs: | |
| Unit Designations: | -- |
| Assessed As: | Graded |
| Offered By: |
Department of Media, Music and Cultural Studies |
Timetable Information
For unit timetable information please visit the Timetables@Macquarie Website.