2009 Course Handbook
MAS395: Public Relations I
Public Relations I is a multifaceted and multidisciplinary introduction to Public Relations (PR) theory and practice. It traces major milestones in the establishment and development of PR as a field of professional communication. It examines various sub-fields of PR practice, such as media relations, community relations, consumer relations and/or government relations, and their influence in the contemporary social, cultural, political and economic contexts. It questions the ethical implications of PR practices and the possibility of overcoming the challenges inherent in those practices and their perception.
| Credit Points: | 4 |
| Contact Hours: | 2 |
| When Offered: |
D1 - Day; Offered in the first half-year
E1 - Evening; Offered in the first half-year |
| Staff Contact: | Mr Peter Higgins |
| Prerequisites: | 40cp |
| Corequisites: | |
| NCCWs: | MAS389 |
| Unit Designations: | -- |
| Assessed As: | Graded |
| Offered By: |
Department of Media, Music and Cultural Studies |
Timetable Information
For unit timetable information please visit the Timetables@Macquarie Website.