2009 Course Handbook
MAS396: Public Relations II
Public Relations II is designed to build on the knowledge gained in MAS395 Public Relations I. The objective of this unit is to develop practical PR skills, including strategy writing, budgeting and professional and persuasive presentation. Students work as small PR agencies pitching for business of either commercial or non-profit organisations. The unit offers real-life case studies as well as a possibility of the best proposed ideas to be taken up by client organisations. It is expected that all the assessment in this unit should answer to the professional industry standards.
| Credit Points: | 4 |
| Contact Hours: | -- |
| When Offered: |
D2 - Day; Offered in the second half-year
E2 - Evening; Offered in the second half-year |
| Staff Contact: | Mr Peter Higgins |
| Prerequisites: | MAS389(P) or MAS395(P) |
| Corequisites: | |
| NCCWs: | MAS390 |
| Unit Designations: | Technology |
| Assessed As: | Graded |
| Offered By: |
Department of Media, Music and Cultural Studies |
Timetable Information
For unit timetable information please visit the Timetables@Macquarie Website.