2009 Course Handbook
MKTG208: Marketing Management
Marketing Management is no longer a department within the company - it is a company wide undertaking. This unit takes a customer and market focus. Successful marketing management includes developing marketing strategies and plans, connecting with customers, building strong brands, shaping the market offerings, delivering and communicating value, capturing marketing insights and creating successful long-term growth.
| Credit Points: | 3 |
| Contact Hours: | 3 |
| When Offered: |
D1 - Day; Offered in the first half-year
D2 - Day; Offered in the second half-year |
| Staff Contact: | Ms Leanne Carter |
| Prerequisites: | MKTG101 |
| Corequisites: | |
| NCCWs: | BBA313 |
| Unit Designations: | -- |
| Assessed As: | Graded |
| Offered By: |
Department of Business |
Timetable Information
For unit timetable information please visit the Timetables@Macquarie Website.