2009 Course Handbook
MKTG209: Management of International Markets
This subject examines the factors that influence marketing strategy in an international setting. Problems and issues of international marketing are discussed with reference to Australian firms. Topics include the concept of global marketing; world economic environment; socio-cultural elements of the world market environment; the political/legal environment; global marketing strategy; international marketing intelligence; international product policy; foreign market channels and global logistics; international promotion and pricing; and international marketing of services.
| Credit Points: | 3 |
| Contact Hours: | 3 |
| When Offered: | 2011 - Next offered in 2011 |
| Staff Contact: | Ms June Buchanan |
| Prerequisites: | 18cp and MKTG101 |
| Corequisites: | |
| NCCWs: | MKTG302 |
| Unit Designations: | -- |
| Assessed As: | Graded |
| Offered By: |
Department of Business |