2009 Course Handbook
MKTG303: Marketing Strategy
A review of the issues confronting marketing decision makers; strategy options; processes for development strategies; assessing the competitive position; choosing how and where to compete; renewing strategy and issues to be considered when implementing marketing strategy.
| Credit Points: | 3 |
| Contact Hours: | 3 |
| When Offered: |
D1 - Day; Offered in the first half-year
D2 - Day; Offered in the second half-year E1 - Evening; Offered in the first half-year E2 - Evening; Offered in the second half-year Summer Session - Offered in January-February as part of Summer School program. |
| Staff Contact: | Dr David Gray |
| Prerequisites: | (MKTG202 and MKTG203) or (BBA203 and BBA213) and STAT170 and (BBA103 or ECON110 or ECON111) |
| Corequisites: | |
| NCCWs: | |
| Unit Designations: | Commerce; Economics |
| Assessed As: | Graded |
| Offered By: |
Department of Business |
Timetable Information
For unit timetable information please visit the Timetables@Macquarie Website.