2009 Course Handbook
MKTG304: Marketing Strategy Project
A review of the activities involved in managing marketing functions that are essentially operational: marketing planning, product management, pricing, distribution and communications decisions. The unit also covers measuring performance. Students have the opportunity of testing their understanding of operational principals through the application of a marketing simulation game.
| Credit Points: | 3 |
| Contact Hours: | 3 |
| When Offered: |
D2 - Day; Offered in the second half-year
E2 - Evening; Offered in the second half-year |
| Staff Contact: | Dr David Gray |
| Prerequisites: | Admission to (BCom or BCom-Mktg or BBA or BIntBus) and (MKTG202 or MKTG203 or MKTG208 or BBA203 or BBA213) |
| Corequisites: | MKTG303 |
| NCCWs: | |
| Unit Designations: | Commerce; Economics |
| Assessed As: | Graded |
| Offered By: |
Department of Business |
Timetable Information
For unit timetable information please visit the Timetables@Macquarie Website.