2009 Course Handbook
MKTG306: E-Marketing
This optional unit will introduce students to the topic of electronic commerce. Issues to be addressed include a review of 'net' developments and their application to marketing channels decisions. Of particular importance is the role of the 'net' as a communication facility in sourcing and distribution decisions. Electronic commerce has brought about a review of marketing strategy in most organisations and the implications for product, pricing, communications as well as distribution decisions are considered. Electronic commerce has played a major role in shifting the emphasis of the supply chain towards becoming a demand chain or value chain; the roles of technology management, relationship management and knowledge management are discussed in the context of the value chain.
| Credit Points: | 3 |
| Contact Hours: | 3 |
| When Offered: | D1 - Day; Offered in the first half-year |
| Staff Contact: | Ms Leanne Carter |
| Prerequisites: | MKTG202 or MKTG203 or MKTG208 or BBA203 or BBA213 |
| Corequisites: | |
| NCCWs: | |
| Unit Designations: | Commerce; Economics |
| Assessed As: | Graded |
| Offered By: |
Department of Business |
Timetable Information
For unit timetable information please visit the Timetables@Macquarie Website.