2009 Course Handbook
MKTG310: Integrated Marketing Communications
This unit considers the role of communications in marketing strategy. Given a target customer, a product and a pricing strategy, together with decisions on specific distribution channels, a marketing communications program is necessary to persuade and inform distributors and customers of the company's marketing offer. The range of communications options available to an organisation is quite large and is increasing rapidly. Furthermore, the options are becoming quite specific in their application. It follows that a company's communication program is an important component of its strategy.
| Credit Points: | 3 |
| Contact Hours: | 3 |
| When Offered: |
D1 - Day; Offered in the first half-year
E1 - Evening; Offered in the first half-year |
| Staff Contact: | Associate Professor Lawrence Ang |
| Prerequisites: | MKTG202 or MKTG203 or MKTG208 or BBA203 or BBA213 |
| Corequisites: | |
| NCCWs: | BBA303 |
| Unit Designations: | Commerce; Economics |
| Assessed As: | Graded |
| Offered By: |
Department of Business |
Timetable Information
For unit timetable information please visit the Timetables@Macquarie Website.