2009 Course Handbook
MUS209: Music Business
This course will focus on artist management for two main reasons; firstly, when considering music business management it is important to start with the perspective of the artist, and secondly, this is the best way to provide a comprehensive overview of the different facets that constitute the industry. The changing nature of the music business in the digital age is leading to the dominance of companies that are involved in all five key income streams that stem from an artist's career: a) live performance; b) merchandise; c) song publishing; d) the sale of recordings in different formats; e) sponsorship deals. The artist manager is the only other individual, besides the artist, who traditionally got to see and touch all the jigsaw puzzle pieces that fit together to create an artists' career. It is for this reason that companies that are becoming successful in the new digital version of the music business are embracing artist management philosophies and business models.
| Credit Points: | 3 |
| Contact Hours: | n/a |
| When Offered: |
D2 - Day; Offered in the second half-year
X2 - External study; Offered in the second half-year (On Campus session: 5 September) |
| Staff Contact: | Dr Guy Morrow |
| Prerequisites: | 15cp |
| Corequisites: | |
| NCCWs: | |
| Unit Designations: | -- |
| Assessed As: | Graded |
| Offered By: |
Department of Media, Music and Cultural Studies |
Timetable Information
For unit timetable information please visit the Timetables@Macquarie Website.