2009 Course Handbook
STAT328: Market Research and Forecasting
Advanced quantitative methods including conjoint analysis, principal component analysis and other statistical techniques that have important applications in market research will form the first part of this unit. Emphasis will be placed on market research applications. Then methods for modelling and forecasting trends based on time series data, including procedures for seasonal adjustment, will be covered.
| Credit Points: | 3 |
| Contact Hours: | 4 |
| When Offered: | E2 - Evening; Offered in the second half-year |
| Staff Contact: | Mr Brown, Associate Professor Leslie |
| Prerequisites: | STAT270(P) or STAT271(P) or BIOL235(P) or PSY222(P) or PSY248(P) |
| Corequisites: | |
| NCCWs: | |
| Unit Designations: |
Social Science
Commerce; Economics Science |
| Assessed As: | Graded |
| Offered By: |
Department of Statistics |
Timetable Information
For unit timetable information please visit the Timetables@Macquarie Website.