| 800 level |
| Required |
24 cp from | BUS801 |
Business Forecasting (4) |
|
|
| BUS803 |
Strategic Operations Management (4) |
|
|
| DEM800 |
Demographic Analysis in Business (4) |
|
|
| ICMS821 |
Media Management (4) |
|
|
| ICMS822 |
Strategic Intelligence (4) |
|
|
| MKTG800 |
Marketing and Finance (4) |
|
|
| MKTG801 |
International Marketing (4) |
|
|
| MKTG802 |
Marketing Communications (4) |
|
|
| MKTG803 |
Marketing Operations (4) |
|
|
| MKTG804 |
Marketing Seminar (4) |
|
|
| MKTG805 |
Applied Marketing Research (4) |
|
|
| MKTG806 |
Applied Marketing Strategy (4) |
|
|
| MKTG807 |
Business-to-Business Marketing (4) |
|
|
| MKTG808 |
Services Marketing and Operations (4) |
|
|
| MKTG809 |
Marketing Logistics (4) |
|
|
| MKTG810 |
Retail Strategy and Operations (4) |
|
|
| MKTG811 |
Brand Management (4) |
|
|
| MKTG813 |
Marketing Principles (4) |
|
|
| MKTG814 |
Managing Customer Relationships (4) |
|
|
| MKTG815 |
Consumer Behaviour (4) |
|
|
| STAT826 |
Market Research and Forecasting (4) |
24 |
| Required |
8 cp from | Any of the units listed above AND/OR |
|
|
| ACCG827 |
Entrepreneurship and Business Strategy (4) |
|
|
| ACCG848 |
Business and Professional Ethics (4) |
|
|
| BUS800 |
Electronic Commerce (4) |
|
|
| BUS802 |
European Business (4) |
|
|
| BUS804 |
International Business Strategy (4) |
|
|
| BUS805 |
Knowledge Management and Organisational Learning (4) |
|
|
| BUS850 |
Management of People at Work (4) |
|
|
| BUS851 |
Comparative Human Resource Management (4) |
|
|
| BUS854 |
Managing Cultural Diversity in Business (4) |
|
|
| BUS870 |
International Study Experience (4) |
|
|
| BUS880 |
Business Internship (4) |
|
|
| ICMS801 |
Management and Organisations (4) |
|
|
| ICMS802 |
Managing Service Relationships (4) |
|
|
| ICMS811 |
Foundations of Organisational Performance (4) |
|
|
| ICMS812 |
Entrepreneurial Leadership (4) |
|
|
| ICMS831 |
International Tourism (4) |
|
|
| ICMS832 |
Tourism and Hospitality Marketing (4) |
|
|
| INOV802 |
Intellectual Property Creation, Strategy and Management (4) |
8 |
| Electives |
| Balance of credit points required | |
| TOTAL CREDIT POINTS REQUIRED FOR THIS PROGRAM |
32 |
