2009 Course Handbook
MKTG02 - Marketing + Demography (Undergraduate Study Pattern)
| Major: | Marketing |
| Area of Study: | Marketing |
| Degree: | BCom - Bachelor of Commerce (UAC Preference 300210 CSP) |
| Offered By: |
The Department of Business The Faculty of Business and Economics |
General Requirements
| Minimum number of credit points | 68 |
| Maximum number of credit points at 100 level | 30 |
| Minimum number of credit points in units at 300 level or above designated as commerce or economics units | 18 |
| and completion of other specific requirements as set out below |
Specific Requirements
| 100 level | ||||
| Required | DEM127 | Demographic Fundamentals (3) | 3 | |
| Required | ECON110 | Macroeconomic Principles (3) | 3 | |
| Required | ECON111 | Microeconomic Principles (3) | 3 | |
| Required | MKTG101 | Marketing Fundamentals (3) | 3 | |
| Required | either | STAT170 | Introductory Statistics (3) | |
| or | STAT171 | Statistical Data Analysis (3) | 3 | |
| 200 level | ||||
| Required | DEM255 | Topics in Demography (3) | 3 | |
| Required | DEM256 | Business Demographics (3) | 3 | |
| Required | MKTG202 | Marketing Research (3) | 3 | |
| Required | MKTG203 | Consumer Behaviour (3) | 3 | |
| 300 level | ||||
| Required | DEM355 | Social and Applied Demography (3) | 3 | |
| Required | DEM356 | Demographic Techniques (3) | 3 | |
| Required | MKTG302 | International Marketing (3) | 3 | |
| Required | MKTG303 | Marketing Strategy (3) | 3 | |
| Required | MKTG304 | Marketing Strategy Project (3) | 3 | |
| Required | one of | Commerce units (not including ACST units or ACCG310 or ACCG323) | 3 | |
| Electives | ||||
| Balance of credit points required | 23 | |||
| TOTAL CREDIT POINTS REQUIRED FOR THIS PROGRAM | 68 | |||