2009 Course Handbook
Units offered by the Department of Business
B
- BBA - Business Administration
- BBA102 - Principles of Management
- BBA111 - Organisational Behaviour
- BBA203 - Product and Pricing Decisions
- BBA213 - Distribution Decisions
- BBA216 - Business Communication Skills
- BBA250 - Human Resource Management
- BBA280 - Business Models and Organisation Structure
- BBA301 - Strategic Management I
- BBA311 - Strategic Management II
- BBA313 - Marketing Management: Effectiveness and Efficiency
- BBA315 - Business Forecasting
- BBA316 - Business Communication Skills
- BBA340 - Cross Cultural Management
- BBA350 - Strategic Management I
- BBA351 - Strategic Management II
- BBA360 - Business Project
- BBA370 - Research Project
- BBA401 - Honours Research Project
- BUS - Business
D
- DEM - Demography
H
- HRM - Human Resource Management
- HRM107 - Introduction to Human Resources
- HRM201 - Comparative and International Employment Relations
- HRM207 - Human Resource Development
- HRM217 - Human Resource Planning and Performance Management
- HRM307 - Human Resource Management - Issues and Processes
- HRM317 - Management of Change and Learning
- HRM327 - HR Industry Learning Project
M
- MKTG - Marketing
- MKTG101 - Marketing Fundamentals
- MKTG202 - Marketing Research
- MKTG203 - Consumer Behaviour
- MKTG204 - Advertising and Promotions Decisions
- MKTG205 - Business to Business Marketing
- MKTG206 - Brand Management
- MKTG207 - Services Marketing
- MKTG208 - Marketing Management
- MKTG209 - Management of International Markets
- MKTG210 - Marketing Metrics
- MKTG302 - International Marketing
- MKTG303 - Marketing Strategy
- MKTG304 - Marketing Strategy Project
- MKTG305 - Marketing Seminar
- MKTG306 - E-Marketing
- MKTG307 - Sales Management
- MKTG308 - Customer Relationship Management
- MKTG309 - Social Marketing
- MKTG310 - Integrated Marketing Communications
- MKTG401 - Special Interest Project in Marketing
- MKTG420 - Marketing Models